Expression
—
Our creative expressions span across a spectrum from functional to expressive.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse congue in justo eu fringilla. Maecenas vestibulum arcu at dignissim lobortis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nam fringilla pellentesque urna ut mollis. Nullam tincidunt facilisis lacinia. Aliquam rutrum mi at tempus pretium.
Our brand board can be used as a guide to visualize our brand expressions.
Warm: Color palette using warmer tones, inviting language, comfortable negative space.
Real: Real people in real environments, avoiding stock imagery and overly staged scenes, clean and approachable UI.
Bold: Large typography, overlapping elements, high color contrast, primary YouVersion red.
Brand
Board
—
Expression Scale
—
Expression scales based on each brand touchpoint. For example, when functionality is critical in the experience, the brand expression will scale back to enable the customer to achieve their desired goal.
Use this as a tool to help communicate different levels of brand expression.
Functional brand expression favors solid colors, clean typography and simple layouts.
More opportunity for brand expression introduces overlapping elements, large typography, hand-written qualities and organic textures.
